Brancrumbs

TL;DR: Steven Bartlett doesn’t just record a podcast—he turns each episode into a content goldmine. His team chops up the video into clips for YouTube, Instagram, TikTok, and more, creating a flood of content across platforms. They also craft teasers, infographics, and interactive posts to keep the audience engaged everywhere. By strategically repurposing each episode, Bartlett ensures his podcast reaches its full potential, engaging millions across every corner of the internet.

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When it comes to podcasting, Steven Bartlett, the mastermind behind The Diary of a CEO, has redefined what it means to maximize content reach. With his podcast growing at an unprecedented rate, Bartlett’s success is not just about the quality of his content, but how he and his team strategically repurpose each episode across multiple platforms to ensure it reaches the widest possible audience.

So, what exactly does Steven Bartlett do to squeeze every bit of value out of each podcast episode? Let’s break down his comprehensive podcast distribution strategy.

1. Multi-Platform Video Content

At the heart of Bartlett’s strategy is video podcast production. Understanding that social media platforms thrive on visual content, Bartlett ensures that each podcast episode, which is recorded on video, becomes a cornerstone of his distribution plan.

What They Do:

• Full-Length YouTube Videos: Each podcast episode is uploaded as a full-length video on YouTube, catering to audiences who prefer to consume content in its entirety.
• YouTube Clips Channel: Recognizing that not everyone has time for a full episode, shorter, more digestible clips are created and uploaded to a dedicated YouTube Clips channel. These typically highlight key moments, making it easier for viewers to engage with the content without committing to the full episode​.
• Teaser Videos: High-quality trailers are produced for each episode. These teasers are designed to capture the most exciting or emotionally charged moments, drawing viewers in with a strong hook and leaving them eager for more​​.

2. Short-Form Social Media Content

Bartlett’s team excels at breaking down each episode into a multitude of short-form content pieces, which are tailored to the unique dynamics of each social media platform.

What They Do:

• Instagram Reels & Stories: Short, engaging clips from the podcast are repurposed as Instagram Reels and Stories. These are often designed with dynamic subtitles, colorful text, and other visual elements to maximize engagement​.
• TikTok Clips: TikTok is used as an experimental platform where Bartlett’s team tests various types of content, from emotional clips to behind-the-scenes moments. This platform’s fast-paced environment allows them to reach younger, more diverse audiences​.
• LinkedIn & Twitter Snippets: For more professional and career-focused content, the team repurposes relevant clips and quotes for LinkedIn and Twitter. This ensures that the content resonates with professionals and entrepreneurs on these platforms​.

3. Engaging Visuals and Graphics

Beyond video, Bartlett’s team understands the power of visual content in making content shareable and memorable.

What They Do:

• Infographics & Quote Cards: Key insights and memorable quotes from the podcast are transformed into visually appealing infographics and quote cards. These are perfect for sharing on platforms like Instagram, Twitter, and LinkedIn, where quick, visual content performs well​.
• Carousel Posts: On Instagram, they create carousel posts that dive deeper into the episode’s content. These might include a mix of quotes, statistics, and summary points, making it easy for users to swipe through and engage with the content​.

4. Comprehensive Audio Distribution

While Bartlett’s strategy is heavily focused on video and visual content, he hasn’t neglected the podcast’s audio distribution roots.

What They Do:

• Podcast Platforms: The full audio episodes are distributed across all major podcast platforms, including Apple Podcasts, Spotify, and Google Podcasts. However, Bartlett goes a step further by ensuring each platform is optimized with compelling descriptions, SEO-rich show notes, and relevant tags​.
• Audio Snippets: Short audio clips, often highlighting the most impactful moments, are shared on platforms like Twitter and as Instagram audio clips. These snippets are perfect for audiences who prefer audio content but don’t have time for a full episode​.

5. Interactive and Engaging Content

To further engage the audience, Bartlett’s team creates interactive content that fosters deeper connections with listeners.

What They Do:

• Polls and Q&A Sessions: Through Instagram Stories and LinkedIn polls, Bartlett’s team engages the audience by asking for their opinions or questions related to the episode’s topic. This not only increases engagement but also creates a community around the podcast​.
• Live Discussions and Recaps: Occasionally, the team hosts live sessions where they discuss the latest episode’s key points or invite guests to talk about their experiences. These live interactions help keep the audience engaged long after the episode has aired​.

6. Tailored Content for Each Platform

One of the standout features of Bartlett’s strategy is the customization of content for each platform, ensuring that it aligns with what performs best on each.

What They Do:

• Platform-Specific Content: For example, emotional or health-related content tends to perform well on Instagram, while career advice is more suited for LinkedIn. Bartlett’s team meticulously analyzes which types of content resonate best on each platform and tailors their posts accordingly​.
• Constant Experimentation: The team is always testing new content styles, from different types of thumbnails on YouTube to varying the length of TikTok clips. They analyze performance data and rapidly iterate based on what works best, ensuring that their strategy evolves with platform trends​.

Final Thoughts: A Masterclass in Podcast Content Distribution

Steven Bartlett’s content distribution strategy is a masterclass in maximizing the reach and impact of each podcast episode. By repurposing content into various formats—ranging from full-length videos and short-form clips to infographics and interactive sessions—he ensures that his audience can engage with the content in the way that suits them best.

How BrandCrumbs Can Supercharge Your Podcast Growth

At BrandCrumbs, we specialize in executing the same comprehensive podcast distribution strategies that have propelled The Diary of a CEO to success. Based out of our professional podcast studio in Orlando, we offer top-tier podcast production services that go far beyond simple recording. Our expertise extends across the country, helping podcasters everywhere create a content ecosystem that consistently reaches their target audience across multiple platforms.

Whether you’re in need of video podcast production in Orlando or looking for full-scale podcast distribution services nationwide, we ensure your podcast has the maximum impact.

If you’re ready to take your podcast to the next level and supercharge your growth, book a call today to get started.


Let’s amplify your message and turn your podcast into a powerful tool for reaching and engaging your audience.

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