Brancrumbs

Why podcasting is a still good strategy for your business:

1. On-Demand Flexibility: Podcasts allow listeners to consume content whenever it’s convenient.
2. Growing Audience: The 35-54 age group’s podcast engagement has grown from 39% to 43% in one year.
3. Underutilized Potential: Major brands like Microsoft and Starbucks are already on board, but there’s still room for more.
4. Easier to Repurpose: Record your episode but then cut it down into multiple post opportunities. This gives more output for your input. 

However, your social media content shouldn’t ONLY be filled with snippets of your podcast BUT snipping your podcast for social should be in your content strategy to diversify your feed. 

9 QUICK Key Benefits Podcasting Brings Your Business

1. Attract Warm Leadssome text
   • Educational Tool: Podcasts help create informed prospects who require less hand-holding.
   • Indirect Lead Generation: Prospects find their way down the sales funnel on their terms.
2. Your Prospects Are Listeningsome text
   • High Engagement: 55% of business owners and founders listen to podcasts daily.
   • Targeted Industries: Finance, law, real estate, and high-end products benefit most from podcast marketing.
3. Reach Qualified Prospects & Improve Conversionsome text
   • Build Trust: Sharing expertise positions you as a trusted resource, leading to higher conversions.
   • Wide Reach: Connect with more people effortlessly.
4. Drive Traffic to Niche Industriessome text
   • Targeted Content: Niche podcasts attract a dedicated audience with specific interests.
   • Example: A podcast on logo design draws in graphic designers and business owners interested in branding.
5. Increase Website Content & Trafficsome text
   • Content Hub: Host your podcast on your website to boost organic traffic.
   • SEO Benefits: Optimize your podcast with transcripts, show notes, and keyword-rich descriptions.
6. Expand Networking & Marketing Opportunitiessome text
   • Guest Experts: Interview industry leaders to enrich content and expand your network. Bonus if you use your podcast to attract your ideal customer and it sparks a new relationship.
   • Leverage Their Audience: Guests promote your podcast to their followers, extending your reach.
7. Profitabilitysome text
   • Revenue Potential: Generate income through leads, sales, and sponsorships.
   • Success Story: Onward Nation podcast generates millions by using podcasting as a “Trojan horse” for networking.
8. Personalization at Scalesome text
   • Answer FAQs: Use your podcast to address common customer questions.
   • Share Your Story: Build loyalty by sharing your brand’s backstory and introducing your team.
9. Deep Listener Engagementsome text
   • Longer Attention Span: Over half of U.S. listeners engage with podcasts for extended periods.
   • Anytime, Anywhere: Podcasts can be consumed on the go, increasing the chance of listener engagement.

Ready to Get Started?

1. Develop a Theme: Choose a topic that will captivate your target audience.
2. Create Your Podcast: Focus on high-quality content without the need for expensive gear.
3. Create an RSS Feed: Distribute your podcast via a hosting site.
4. Promote via Email: Inform your customers about your podcast.
5. Update Your Website: Make your podcast easily accessible on your site.
6. Submit to Directories: Ensure your podcast is available on all major platforms.
7. Encourage Feedback: Use listener input to refine your content.
8. Stick to a Schedule: Consistency builds a loyal audience.

OR let us help! Book a call here

Final Thoughts

Podcasting is a powerful tool for brand awareness, audience engagement, and traffic generation. With minimal effort, you can elevate your brand’s credibility and connect with your audience in a meaningful way. 

Don’t miss out—start podcasting today.