Brancrumbs

Stop thinking that podcasting is saturated.

It’s common to think or hear that the podcasting world is overcrowded when you share your podcasting thoughts with someone. With so many creators jumping into the game, the idea of standing out might seem daunting. But is podcasting really as saturated as it seems? Let's see the reality with numbers.

If you are reading this most probably you consume any social media at least once a day, right? 

Let’s see the numbers in the most used pages: 

Podcasts: Around 24,300 new episodes are uploaded each day. {Source: https://podcastindex.org/}

YouTube: 3.7 million videos are uploaded daily.

TikTok: 34 million new TikTok videos appear every day.

Instagram:1.3 billion posts are shared daily.

These numbers show that podcasting, despite its growth, represents a mere 0.002% of the content uploaded daily across these platforms. This data tells us that while podcasting is growing, it is still a relatively uncrowded space compared to other content formats. 

There's Room for Ideas

When you consider these numbers, the idea that "podcasting is too saturated" starts to fade away. The abundance of content online can be overwhelming, but it also highlights a crucial truth: There’s room for your idea. With billions of content pieces shared every day, your unique voice still has a place and an audience to find.

Instead of viewing the sheer volume of content as a barrier, consider it a sign of the possibilities that exist. 

Here’s how abundance thinking can reshape your approach to podcasting:

Opportunities Over Obstacles: Every new podcast episode is an opportunity to connect with a niche audience that resonates with your message.

Unique Value: Abundance thinking helps you focus on what makes your content unique. It’s not about competing with millions of others but about delivering value that only you can provide.

Community Building: The podcasting world is a community, not a competition. By embracing abundance, you can collaborate, learn, and grow alongside other podcasters.

But Can Podcasting Still Make Money?

One of the first questions aspiring podcasters ask us is, "Can podcasting make money?" The answer is a resounding yes. With the right approach, podcasting can be a money maker.

Multiple Revenue Streams: Podcasting offers various ways to generate income, from sponsorships and advertisements to listener support, merchandise, and premium content. The abundance of revenue streams means that podcasters aren't limited to just one way of making money.

Podcasting income can grow over time, especially as you build your audience and establish your brand. Abundance thinking helps you focus on the long game, where the rewards increase as you continue to provide value.

Can Podcasting Be a Career? 

Another critical question is, "Can podcasting be a career?" The short answer is yes. 

Podcasting isn't just a hobby; for many, it's a full-time career that offers both creative fulfillment and financial stability. A career in Podcasting not only means having your own podcast, podcasting offers diverse opportunities and skill development, as podcasting requires skills that are highly valued across industries—communication, storytelling, marketing, and technical know-how. These skills are assets that can enhance your career prospects, both within and beyond podcasting.

The numbers might be big, but so is the opportunity. 

Podcasting is not about blending into a crowded market; it's about carving out your unique space. With an abundance mindset, you can confidently share your voice, knowing there's a place for you in the podcasting world. 

So, the next time you hear someone say, "Podcasting is too saturated," remember the numbers, embrace the abundance, and keep creating. Your audience is out there, waiting to hear what you have to say.